Which of the Following Statements Is True Regarding Organizational Versus

question 175

Multiple Choice

Which of the following statements is true regarding organizational versus consumer buying decisions?

• A)Perceived risk is lower in organizational buying.
• B)Reciprocal arrangements exist.
• C)More organizational buying decisions are lower in involvement.
• D)Organizational buyers are more influenced by lifestyle factors.

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Definitions:

Budget Line

It represents the combination of goods and services that a consumer can purchase given their income and the prices of those goods and services.

Money Income

Money Income is the total amount of monetary earnings received by an individual or household, including wages, salaries, benefits, and other income sources, over a specific period of time.

Price

The sum of money that is anticipated, demanded, or paid in exchange for something, representing the value of goods or services in financial terms.