At Which Point in the Buying Decision Process Would a Firm

question 161

Multiple Choice

At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?

• A)problem recognition
• B)information search
• C)purchase decision
• D)post-purchase behaviour

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Definitions:

SDLC Phase

A stage within the Software Development Life Cycle, including planning, design, development, testing, and maintenance.

Program Specifications

A detailed description of the objectives, functionalities, and constraints of a software program, serving as a guideline for development.

Interpreter

For a programming language, translates the source code into an intermediate form, line by line; each line is then executed as it’s translated.