Examlex
Which of the following is NOT a characteristic of the organizational buying process?
Emotional Arousal
The condition of having one's emotions stimulated, often associated with physiological responses like increased heart rate.
TTM
Transtheoretical Model, a theory of behavior change that evaluates an individual's readiness to act on a new healthier behavior.
Transtheoretical Model
A theory of behavior change that assesses an individual's readiness to act on a new healthier behavior and provides strategies to guide the individual through the stages of change to Action and Maintenance.
Maintenance Stage
A phase in behavior change where individuals work to sustain the new behavior over time.
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