The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's

question 77

Multiple Choice

The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:

• A)buying centre.
• B)seven buying criteria.
• C)type of buying situation.
• D)bidders' list.

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Definitions:

Premack Principle

The Premack Principle is a psychological principle which suggests that more probable behaviors will reinforce less probable behaviors, meaning that if a person wants to perform a specific activity, they will perform a less desirable activity to get to it.

Decrease

A reduction in quantity, size, or intensity of an object or an action.

Barking

The sound a dog makes, often in response to excitement, threat, or communication needs.

Cat

A small domesticated carnivorous mammal with soft fur, a short snout, and retractile claws, often kept as a pet or for catching mice.