All of the Following Are Useful Lessons for Marketers to Increase

question 167

Multiple Choice

All of the following are useful lessons for marketers to increase their chances of selling products and services to organizations except:

• A)understanding the organization's needs
• B)getting on the right bidders' list
• C)finding the right people in the buying centre
• D)building a personal relationship with the organization

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Definitions:

Retailing-oriented Era

A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.

Production-oriented Era

A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.

Sales-oriented Era

A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.