When Marty Attended His First New Product Development Class,he Realized

question 2

Multiple Choice

When Marty attended his first new product development class,he realized that he ought to have an AutoCAD type software program to enable him to do proper designs or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he made this realization?

• A)information search
• B)problem recognition
• C)purchase behaviour
• D)alternative evaluation

---

Definitions:

Extreme Euphoria

An intense state of happiness, confidence, or well-being, sometimes beyond what is considered normal.

Lithium

A chemical element with the symbol Li, known for its use in rechargeable batteries and psychiatric medication.

Manic Episodes

Periods of abnormally elevated mood, increased activity, and energy levels, often characteristic of bipolar disorder.

Bipolar Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).