The Question "How Long Is the Warranty for This Smartphone

question 210

Multiple Choice

The question "How long is the warranty for this smartphone?" would be asked during the _____ stage in the consumer purchase decision process.

• A)problem recognition
• B)information search
• C)alternative evaluation
• D)purchase decision

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Definitions:

Cognitive Dissonance

A psychological state of discomfort arising from holding two or more conflicting beliefs, values, or attitudes, leading to behavior change or attitude adjustment.

Consistency

is the tendency to maintain a uniform behavior, attitude, or belief over time.

Cognitions

Mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Motivated

Having a desire or willingness to achieve something, often accompanied by enthusiasm.