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Jo Is Considering Purchasing a New Cat,but Is Unsure of Which

question 145

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Jo is considering purchasing a new cat,but is unsure of which ones shed,which ones are indoor or outdoor,and which ones are most friendly around children.She decides to ask several friends,who already have cats,to list out the reasons they used when they purchased their own cats.In which stage of the consumer purchase decision process is Jo?

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Definitions:

Physical Evidence

Physical evidence refers to the environment in which a service is delivered and where the firm and customer interact, and any tangible commodities that facilitate the performance or communication of the service.

American Marketing Association

A professional association for marketing professionals dedicated to promoting and advancing the marketing profession.

4 Ps

A marketing mix model that consists of Product, Price, Place, and Promotion, used for guiding the marketing strategy of businesses.

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Platforms or environments where transactions between buyers and sellers take place, often in the form of goods, services, or financial instruments.

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