More and More Firms Are Monitoring Social Media Sites to Understand

question 64

Multiple Choice

More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?

• A)Customer satisfaction.
• B)Warranty reviews.
• C)Recommendations for new products.
• D)Viral comments.

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Definitions:

Flashbulb Memory

Highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential news was heard.

Accuracy Trust

The degree of confidence in the accuracy of a source or information.

Retroactive Interference

A phenomenon in which subsequently learned material lowers the probability of recalling earlier learned material.

Recall

is a measure of memory in which a person must retrieve information learned earlier, as on a fill-in-the-blank test.