Examlex
An ad for Acura is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to people's _____ needs.
Disconfirmation Bias
The tendency to notice, refute and regard as weak, arguments that contradict our prior beliefs.
Current Beliefs
Current beliefs refer to the opinions or convictions held by an individual at the present time.
Heuristic Processing
A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.
Technical Jargon
Specialized vocabulary or terminology associated with a particular field or area of expertise.
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