Which of the Following Is NOT a Good Measure of Consumer

question 36

Multiple Choice

Which of the following is NOT a good measure of consumer lifestyle,or psychographics?

• A)interests
• B)activities
• C)opinions
• D)norms

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Definitions:

Particular Group

Refers to a specific subset of individuals or entities within a larger population, characterized by distinct attributes or interests.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing to understand target audiences better.

Marketing

An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Value-Based Marketing

A marketing approach that emphasizes delivering products and services that offer customers the best value for their money.