A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviours

question 154

Multiple Choice

A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two important aspects of personal influence are:

• A)lifestyle and motivation.
• B)personality and lifestyle.
• C)opinion leadership and word-of-mouth activity.
• D)word-of-mouth activity and psychographics.

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Definitions:

Pro Forma

Pro forma refers to a method of calculating financial results to emphasize either current or projected figures, often used in accounting to present hypothetical conditions or adjustments.

Résumés

A document prepared by job applicants summarizing their work experience, education, achievements, and skills to present to potential employers.

Action Calendar

A tool or system used for scheduling tasks, goals, and actions to enhance personal or organizational productivity.

Offer Price

The price at which an entity is willing to sell shares or securities to potential buyers.