Negative Word of Mouth

question 22

Multiple Choice

Negative word of mouth:

• A)is a powerful information source in developing countries.
• B)is less harmful for products that are new to an area or a country.
• C)has been shown to increase the credibility of a company's advertising.
• D)has been shown to increase consumers' intentions to buy products.

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Definitions:

Hydrobromic Acid

A strong acid formed by dissolving the diatomic molecule hydrogen bromide (HBr) in water.

Strong Acid

An acid that completely dissociates into its ions in water, releasing all of its hydrogen atoms as hydrogen ions.

Acidity

A measure of the ability of a solution to donate hydrogen ions (H+) and thereby lower its pH.