How Can Marketers Use the PRIZM Analysis Tool to Classify

question 125

Short Answer

How can marketers use the PRIZM analysis tool to classify the social media usage of three different groups?

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Definitions:

Backward Integration

A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, often including the acquisition of or merger with suppliers.

Keiretsus

A Japanese term for a group of affiliated companies that form a tight-knit alliance to work toward mutual business goals.

Response Strategy

A plan of actions designed to address specific challenges, changes, or opportunities in the business environment.

Inventory

The items or goods a company holds for the purpose of resale or production, including raw materials, work-in-progress, and finished goods.