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As the Social Media Manager for a New Home Builder

question 34

Essay

As the social media manager for a new home builder in town,how would you use the PRIZM analysis tool to effectively use social media to target your market?


Definitions:

Laggard Group

The last segment of a population to adopt new technologies or innovations, often resistant to change and skeptical of new trends.

Advance Consumption

The purchase or usage of a product or service before its actual need or before it is physically received.

Experience

encompasses the knowledge or practical wisdom gained from what one has observed, encountered, or undergone in life or in a particular field.

Sustainability

A commitment to a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs.

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