In the Consumer Purchase Decision Process When Consumers Scan Their

question 104

Multiple Choice

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n) .

• A)problem recognition
• B)internal search
• C)external search
• D)purchase task

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Definitions:

Valid

Refers to something that is logically sound, well-grounded, or legally acceptable.

Projective

A type of psychological test in which subjects reveal their unconscious thoughts and feelings through the interpretation of ambiguous or unstructured stimuli.

Schizophrenic

Relating to schizophrenia, or an individual diagnosed with this mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Manic-depressive

A bipolar disorder characterized by mood swings that include one or more episodes of mania and may also include episodes of depression.