Considerable Research Has Documented That in Many Product Categories,consumers Are

question 173

Multiple Choice

Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels) .Such products include cigarettes,beer,liquors,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these products.This strong brand preference is the result of:

• A)extended problem solving.
• B)limited problem solving.
• C)routine problem solving.
• D)high-involvement problem solving.

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Definitions:

FAB Selling Technique

A method focusing on the Features, Advantages, and Benefits of a product or service, highlighting its value to the customer.

Sales Presentation

A structured dialogue or demonstration aimed at persuading a potential buyer to purchase a product or service.

Trial Close

A technique used in sales to ask preliminary questions or make statements to gauge the customer's readiness to make the purchase.

Sales Presentation

A speech or demonstration given to persuade a potential buyer of the value and benefits of a product or service.