A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviours

question 154

Multiple Choice

A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two important aspects of personal influence are:

• A)lifestyle and motivation.
• B)personality and lifestyle.
• C)opinion leadership and word-of-mouth activity.
• D)word-of-mouth activity and psychographics.