A Key Difference Between Cause Marketing and an Outright Charitable

question 94

Multiple Choice

A key difference between cause marketing and an outright charitable contribution is:

• A)a charitable contribution counts as a higher tax deduction.
• B)there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts made in the course of one year.
• C)charitable donations are contributed at the sole discretion of the firm; with cause marketing the amount is directly affected by the consumers' purchases.
• D)cause marketing is generally linked to public causes and concerns and straight charitable contributions are generally given to private institutions.