Rather Than Making Outright Donations,Proctor & Gamble Raising Funds for the Special

question 78

Multiple Choice

Rather than making outright donations,Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer,heart disease,child abuse and various other health and social programs are examples of:

• A)Philanthropic marketing
• B)Goodwill marketing
• C)Public relations marketing
• D)Cause marketing

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Definitions:

Moral Panic

A widespread feeling of fear and concern among the general public, often irrational, about an issue believed to threaten the moral standards of society.

American Public

Refers to the population of the United States, including its diverse communities and citizens.

Criminal Justice System

An organization of institutions and practices aimed at maintaining social control, deterring, and mitigating crime, and sanctioning those who violate laws with criminal penalties and rehabilitation efforts.

Lawmakers

Individuals or groups involved in the process of creating and enacting laws within a governmental system.