Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility

question 25

Multiple Choice

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and:

• A)protecting the environment.
• B)enhancing corporate sales and profits.
• C)following the guidelines of industry-specific codes of ethics.
• D)fulfilling company objectives.

Appreciate the role of nonconscious processes in daily life.

Understand the concept of cognitive appraisals in the context of stress and anxiety.

Grasp the stages of the general adaptation syndrome and their physiological implications.

Identify the correlation between negative life events and psychological distress, including causation theories.

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Definitions:

Personal Selling

A direct marketing approach involving face-to-face sales presentations to potential buyers to persuade them to make a purchase.

Nonpersonal Selling

Marketing activities that do not involve face-to-face interactions, including advertising, social media marketing, and email marketing.

Perceived Quality

The customer's perception of the overall quality or superiority of a product or service compared to alternatives.

Pricing

The process of determining the value that will be charged for goods or services, affecting demand, sales, and profitability.