Changes in the Marketing Environment Are a Source of _______

question 20

Multiple Choice

Changes in the marketing environment are a source of _______ and _______ to be managed.

• A)strengths; weaknesses
• B)opportunities; threats
• C)competitive advantage; competition
• D)income; growth

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Definitions:

EBITDA

Earnings Before Interest, Taxes, Depreciation, and Amortization, a measure of a company's operating performance.

Revenue

The total amount of money generated from the sale of goods, services, or any other use of capital or assets, before any expenses are deducted.

Inventory Level

The number of units of products or materials that are kept in stock by a business.

Period Cost

Costs that are taken directly to the income statement as an expense in the period in which they are incurred, not directly tied to the production of inventory.