As a Consultant with Accenture,you Frequently Engage in Environmental Scanning

question 46

Multiple Choice

As a consultant with Accenture,you frequently engage in environmental scanning on behalf of your clients.Which of the following statements about environmental scanning best describes what actually happens?

• A)Environmental scanning changes the marketing environment.
• B)Environmental scanning focuses primarily on geographical and meteorological factors.
• C)Environmental scanning is an annual event.
• D)Environmental scanning identifies and explains potential trends.

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Definitions:

Independent Variable

An independent variable is a condition or factor that is manipulated or changed in an experiment to observe its effect on a dependent variable, helping to establish cause-and-effect relationships.

Database

A structured set of data held in a computer or server, accessible in various ways, used to store and manage information systematically.

Workforce Diversity

The inclusion of individuals from various backgrounds, cultures, ages, genders, and abilities in the workplace.

Respecting Differences

Acknowledging and valuing the diversity of others' ideas, perspectives, and characteristics in a considerate and nonjudgmental manner.