In 1998,FHoffman-LaRoche Ltd

question 26

Multiple Choice

In 1998,F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S.This is an example of how _____ forces affect the marketing environment.

• A)regulatory
• B)ecological
• C)technological
• D)social

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Definitions:

Predictable Demand

The level of product or service consumption that can be forecasted with a high degree of accuracy based on historical data and market analysis.

Working Capital

The amount of available capital that a company can readily use for day-to-day operations, calculated as current assets minus current liabilities.

Stockouts

Occurs when an item is not in stock and cannot be provided to the customer, leading to lost sales or customer dissatisfaction.

Basilic Vein

A large vein on the inner side of the upper arm and forearm, often used for intravenous injections or blood sampling.