A Marketing Manager for Foster Parent's Plan of Canada Reads

question 135

Multiple Choice

A marketing manager for Foster Parent's Plan of Canada reads in Macleans that despite the Internet and television,Canadians are actively engaged in their communities.Over fifty percent have performed volunteer work and almost 80 percent have donated money to charities.She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to continue.This ad campaign change is the result of the managerial activity:

• A)ecological/technological forecasting.
• B)environmental scanning.
• C)macroeconomic analysis.
• D)strategic planning.

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Definitions:

Coefficient of Determination

A statistical measure represented as r^2 that shows the proportion of variance in the dependent variable that is predictable from the independent variable(s).

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution without violating given constraints.

Regression Model

A mathematical representation of the relationship between a dependent variable and one or more independent variables.

Independent Variable

A variable that is manipulated or categorized to observe its effect on a dependent variable, without being affected by other variables in the experiment.