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Boston Consulting Group is giving a presentation to one of their clients and highlights different trends that are affecting the business environment.They conclude that all of the following are environmental trends that typically arise from each of the following sources except:
Fixed Costs
Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and equipment maintenance costs.
Market Skimming
A pricing strategy where a firm charges the highest initial price that customers will pay and then lowers it over time as the demand of the first set of customers is satisfied.
Product Innovation
The process of creating new or significantly improved products, enhancing their features, functionality, or design to meet consumer needs or open new markets.
Product Positioning
The process of determining the place a product occupies in consumers' minds relative to competing offerings, focusing on perceptions, impressions, and benefits.
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