Marketers Are Activating Traditional 'Static' Messaging and Products by Employing

question 138

Multiple Choice

Marketers are activating traditional 'static' messaging and products by employing which mobile technology to engage consumers?

• A)QR Codes
• B)foursquare
• C)Facebook
• D)Twitter

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Definitions:

Direct Marketing

A form of advertising where companies communicate directly with customers through a variety of media including cell phone text messages, email, websites, online adverts, database marketing, fliers, and catalog distribution.

Sales Promotion

Marketing activities that aim to increase sales in the short-term by offering incentives or discounts to consumers or resellers.

Cost Per Contact

A metric that measures the average expense incurred by a company to make a single contact with a potential or current customer, often used in marketing and advertising.

Personal Selling

A sales method involving direct interaction between salespeople and individual customers to persuade the customer to make a purchase.