CanWest MediaWorks and Rogers Wireless Have Even Launched a New

question 99

Multiple Choice

CanWest MediaWorks and Rogers Wireless have even launched a new TV-type service for users of Blackberry devices,called BbTV.Consumers received 30- to 90-second clips from Global TV and Rogers Sportsnet sandwiched between five-second ads.This is one way that ____ forces have jointly influenced marketers.

• A)economic and technological
• B)technological and competitive
• C)competitive and social
• D)social and technological

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Definitions:

Considerable Effort

A significant amount of mental or physical energy expended towards achieving a goal or completing a task.

Big Five Personality

A model that describes human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Locus Of Control

A psychological concept that describes individuals' belief about the extent to which their actions can influence the events affecting their lives.

Behavioral

Related to or concerned with the actions or reactions of a person or group in response to external or internal stimuli.