The Grassroots Movement Started in the 1960s to Increase the Influence,power,and

question 175

Multiple Choice

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is known as

• A)Protectionism
• B)Environmental scanning
• C)Consumerism
• D)Ethnocentrism

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Definitions:

Specialty Cake Shop

A bakery that focuses primarily on creating and selling unique or custom cakes for special occasions.

Baked Goods

Featured food products made from ingredients such as flour, sugar, and butter, that are typically cooked by baking.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics.

Competitive Advantages

Unique attributes or circumstances that allow a company to outperform its competitors, such as cost structure, product quality, brand, or distribution network.