What Is Ethnic Marketing? Give an Example of Product Modification

question 134

Essay

What is ethnic marketing? Give an example of product modification that illustrates regional preferences.

---

Definitions:

Product Modification Strategy

A marketing strategy where existing products are modified or adapted to meet changing customer needs or to enter new markets.

Product's Quality

The overall standard or grade of a product based on its features, reliability, and durability, meeting customer expectations.

Brand Development Index

A measure of a brand's market strength within a specific geography or demographic, calculated as a ratio of the brand's market share to the population share within that segment.

Market Segments

Divisions within a market categorized by distinct characteristics, needs, or preferences, allowing for targeted marketing strategies.