When General Mills Introduced Frosted Cheerios,it Wanted to Launch the Product

question 142

Multiple Choice

When General Mills introduced Frosted Cheerios,it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal.General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not.To learn these lessons from other cereal launches,General Mills used:

• A)product emulation.
• B)research mimicry.
• C)benchmarking.
• D)reverse engineering.

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Definitions:

Global Sourcing

The practice of seeking resources, goods, or services from the global market, typically to leverage cost advantages, expertise, or efficiencies.

Diversification

A risk management strategy that mixes a wide variety of investments within a portfolio.

Global Economy

refers to the interconnected worldwide economic activities and exchanges that transcend national borders.

China's Foreign Direct Investment

Investments made by China in business interests in other countries, in the form of ownership of firms or establishment of manufacturing or service facilities.