Assume McDonald's Is Engaging in a Market Development Strategy

question 182

Multiple Choice

Assume McDonald's is engaging in a market development strategy.Which of the following actions best illustrates a market development strategy?

• A)opening the first McDonald's in China
• B)developing a line of McDonald's toys to be sold through Toys R Us stores
• C)adding a line of new deli sandwiches to the menu of existing McDonald's stores
• D)running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase

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