A Marketing Strategy Is the Means by Which a Marketing

question 173

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved.Two factors that usually characterizing a marketing strategy are:

• A)specific goals and organizational objectives.
• B)a detailed marketing plan and marketing budget.
• C)marketing strategies and marketing tactics.
• D)a specified target market and a marketing program to reach it.

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Definitions:

Rational

pertains to acting or based on reason and logic rather than emotions or personal preferences.

Psychosocial Space

An environment or setting that influences and is influenced by the psychological and social interactions of the individuals within it.

Physical Space

Refers to the actual, tangible environment where activities occur, including elements such as buildings, rooms, and geographical areas.

Environmental Interventions

Actions or policies aimed at changing physical or social environmental factors to improve health outcomes or address social issues.