Which of the Following Statements Reflects Both of the Key

question 82

Multiple Choice

Which of the following statements reflects both of the key elements in developing a marketing strategy for L.M.Schofield,Inc.,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
• B)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors to a trade show.
• D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of strategy.

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Definitions:

Signature Card

A document that a bank keeps on file with the signatures of all the authorized signatories for an account.

Bank Checking Account

A bank account that allows for numerous withdrawals and deposits, often used for daily transactions.

Pre-Printed Checks

Checks printed by the bank or another provider with the payer’s account information before the payer fills in the details of the payee, amount, and signature.

Cash Over And Short

An account that records discrepancies between the actual amount of cash received and the expected amount based on sales records.