Six Months into a New Marketing Program,the Manager Assesses the Current

question 186

Multiple Choice

Six months into a new marketing program,the Manager assesses the current metrics of the plan to the original forecasted results.When she realizes that sales are not on target and the plan must be adjusted,she is:

• A)segmenting the market and selecting target markets.
• B)establishing a business mission and designing measurable goals and objectives.
• C)designing the marketing mix and setting the budget.
• D)identifying deviations in the marketing plan and acting on them.

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Definitions:

Depth

The quality of being profound (in thought, insight, or knowledge), or the apparent distance from the observer to the farthest point in a visual field, creating a three-dimensional perspective.

Perception

The cognitive process that enables us to interpret and organize sensory information to produce meaningful experiences of the world.

Sensation

The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment.

Sensory Information

Data that is received through the senses, such as sight, hearing, smell, taste, and touch, which is then processed by the nervous system.