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Telus accepts their current profit level and focuses on increasing their market share,even though profitability may not be maximized.They are attempting to do what:
Dividend Yield
A financial benchmark that illustrates the relation between a company's per annum dividend issuance and its share price.
Required Return
The expectancy of financial gain on an investment, considering its risk profile, set by investors as a benchmark.
Dividend Irrelevance Theory
A theory suggesting that dividend policy has no effect on a company's value or its stock price.
Firm's Value
The total monetary value of a company, typically assessed through metrics like market capitalization, enterprise value, or net asset value.
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