There Are Many Perfumes on the Market,but Only One That

question 68

Multiple Choice

There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's name is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.What element of the marketing program is being considered when the company's owner decided initially to market the perfumes in a limited number of very exclusive specialty department stores?

• A)product
• B)price
• C)promotion
• D)place

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Definitions:

Management Philosophy

A belief system or framework that guides the managerial decisions, actions, and behaviors of an organization.

Maximizing Customer Value

The process of increasing the benefits a customer receives from a product or service relative to its cost, enhancing customer satisfaction and loyalty.

Eliminating Waste

The process of identifying and removing unnecessary materials, tasks, and processes to improve efficiency in operations.

Best Buy

A purchasing situation where the product or service acquired is regarded as the best combination of quality and cost.