There Are Many Perfumes on the Market,but Only One That

question 74

Multiple Choice

There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's name is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.Which element of the marketing program is being considered when the company's owner decides to add scents that evoke colors?

• A)product
• B)price
• C)promotion
• D)place

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Definitions:

Earlier Decades

Refers to years or periods of time that occurred in the past, often used to describe trends or conditions in history.

More Children

Refers to an increase in the number of offspring produced or being cared for.