Which of the Following Statements Reflects Both of the Key

question 82

Multiple Choice

Which of the following statements reflects both of the key elements in developing a marketing strategy for L.M.Schofield,Inc.,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
• B)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors to a trade show.
• D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of strategy.

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Definitions:

Graphical Representation

A visual way of presenting data, information, or statistical results using charts, graphs, or other imagery.

Discounted Payback

A method to evaluate the profitability of an investment by calculating the time it takes for the net present value of cash flows to equal the initial investment cost.

Required Return

The minimum expected return on an investment necessary to compensate for the risk taken by the investor, including the time value of money and inflation.

Payback

A method of investment appraisal that calculates the time needed for an investment to generate cash flows sufficient to recover the initial outlay.