Marketing That Is Designed to Influence the Behaviour of Individuals

question 75

Multiple Choice

Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is

• A)organizational marketing.
• B)future marketing.
• C)green marketing.
• D)social marketing.

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Definitions:

Proportions

Statistical measures that indicate the relative size of one part compared to another part or to the whole.

One-tail Test

A statistical test that determines the significance of one end (tail) of the data distribution, often used to test a directional hypothesis.

Population Proportion

The fraction or percentage of the population that shares a particular characteristic or attribute.

Chi-squared Goodness-of-fit

A specific type of goodness-of-fit test that uses the chi-squared statistic to test the hypothesis that an observed frequency distribution fits a claimed distribution.