Ford Canada Classifies a Group of People with the Desire

question 178

Multiple Choice

Ford Canada classifies a group of people with the desire and ability to buy their 2014 Ford explorer as:

• A)Prospects.
• B)Customers.
• C)Markets.
• D)Clients.

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Definitions:

Nonprofits

are organizations dedicated to furthering a particular social cause or advocating for a shared point of interest, without the aim of generating profits for owners or shareholders.

Donor Relationships

The strategic management of interactions and communication with individuals or entities that financially support an organization, to encourage ongoing and increased support.

Healthcare Agency

An organization providing medical services, health education, and advice on public health policies.

Holmes Report

An annual publication providing analysis and insights into the global public relations industry, including trends, agency rankings, and best practices.