Suppose You Are a University Student Taking a Full Course

question 4

Multiple Choice

Suppose you are a university student taking a full course load,working 15-20 hours per week,and finding it necessary to fund the majority of your tuition and living expenses with a student loan.However,you see an ad for a two-week all-inclusive 'young person' holiday package to a resort in the Caribbean and you would desperately like to purchase a ticket for this vacation.What factor is not likely to prevent you from engaging in a marketing transaction?

• A)The promoters of this vacation package have been overwhelmed with responses to the ad and there is now a waiting list.
• B)You do not have the resources to qualify for a $3,000 personal loan in order to pay for the ticket.
• C)You do not have the time to get to the one travel agency in town that requires an appointment to be able to go through the booking process because of your class, work, and study schedule.
• D)Your parents are able to loan you the money.

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Definitions:

Matter of Fact

A statement that is based on factual information or evidence, undistorted by emotion or personal prejudice.

Opinions

Personal beliefs or judgments that are not necessarily based on fact or knowledge.

Consumer Research

The study of how people buy, use, and dispose of products and services, including their motivations and decision processes.

Heavily Advertised

Describes products or services that are promoted extensively through various media channels to enhance visibility and consumer awareness.