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Dove Beauty Products directs the marketing program for its anti-aging skin serum to older individuals using in-store product placement.Dove considers this group of potential customers to be their:
Civil War Amendments
Refers to the 13th, 14th, and 15th amendments to the United States Constitution, which abolished slavery, granted citizenship rights, and protected voting rights post-Civil War.
Exclusionary Rule
A legal principle in the United States that prevents evidence collected or analyzed in violation of the defendant's constitutional rights from being used in a court of law.
Purpose
The reason for which something is done or created or for which something exists, often driving motivation and goals in personal and organizational contexts.
Lemon Test
A three-part test developed by the Supreme Court to evaluate whether a government's action is in violation of the Establishment Clause of the First Amendment.
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