Forces That Are Largely Beyond the Control of the Marketing

question 98

Multiple Choice

Forces that are largely beyond the control of the marketing department and its organization are called:

• A)the four Ps.
• B)the marketing mix.
• C)controllable factors.
• D)environmental factors.

---

Definitions:

Common Resource

A natural or man-made resource that is non-excludable and rivalrous, such as fish in the ocean or a public park, which can lead to overuse and depletion.

Fishing in the Ocean

The activity of catching fish in the ocean for commercial, recreational, or subsistence purposes.

Property Rights

Legal rights to own, use, and dispose of assets, which can include intellectual property, land, or personal property.

Common Resources

Resources that are available to all but are susceptible to overuse because of their non-excludable and rivalrous nature, leading to potential depletion or degradation.