A Plan That Integrates the Elements of the Marketing Mix

question 136

Multiple Choice

A plan that integrates the elements of the marketing mix to provide goods,services,or ideas to the consumer and prospective buyers is referred to as:

• A)marketing strategy
• B)marketing program
• C)macromarketing program
• D)micromarketing program

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Definitions:

FUTA Tax Credit

A credit against Federal Unemployment Tax Act (FUTA) tax liability that employers can claim for amounts paid into state unemployment funds.

Life Insurance

A contract providing payment to designated beneficiaries upon the insured person’s death, offering financial protection against the loss of income.

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured or reimburses them for expenses from illnesses or injuries.

Workers' Compensation Insurance

Insurance that provides medical benefits and wage replacement to employees injured on the job.