After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 173

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The result is called the:

• A)marketing strategy.
• B)marketing program.
• C)macromarketing program.
• D)micromarketing program.

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Definitions:

Social Exchange Theory

A theoretical framework that posits social behavior is the result of an exchange process aiming to maximize benefits and minimize costs in relationships.

Sexual Behavior

Actions or practices related to the expression of sexuality, including but not limited to sexual intercourse, sexual orientation, and preferences.

Passionate Love

An intense, emotional attachment to someone, characterized by strong feelings of attraction, affection, and desire for closeness.

Companionate Love

A form of love characterized by deep affection, mutual respect, and a strong emotional bond, often found in long-term relationships.