Which of the Following Statements About the Marketing Concept Era

question 9

Multiple Choice

Which of the following statements about the marketing concept era is true?

• A)During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.
• B)During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.
• C)During the marketing concept era, companies believed if you produced as much as you can, at the highest quality level, for the lowest price, the product will sell itself.
• D)All firms are now operating with a marketing concept era philosophy.

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Definitions:

Society's Resources

The assets, both physical and intangible, available to a society or community for the purpose of production, development, and support.

Efficient Manner

Performing tasks in a way that minimizes wasted effort and resources while maximizing outcomes.

Tradeoff

The concept of giving up one benefit or advantage in order to gain another, considered more desirable.

Income Tax Revenue

The monetary income that the government receives from taxing the income of individuals, corporations, estates, and trusts.