Integrating Marketing into All Phases of the Business Process Was

question 64

Multiple Choice

Integrating marketing into all phases of the business process was the goal of which business era?

• A)production
• B)sales
• C)marketing concept
• D)industrial revolution

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Definitions:

Internal Rate of Return

The discount rate at which the net present value of all cash flows from a project equals zero, used to assess the profitability of potential investments.

Cost of Capital

The rate of return that a company must earn on its investment projects to maintain its market value and attract funds.

Net Present Value

A financial metric that calculates the present value of an investment's expected cash flows minus the initial investment cost.

Internal Rate of Return

The discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.