As Organizations Have Changed Their Orientation,society's Expectations of Marketers Have

question 71

Multiple Choice

As organizations have changed their orientation,society's expectations of marketers have also changed.Today,the emphasis of marketing practice has shifted from _____ to consumers' interests.

• A)social responsibilities
• B)government regulation
• C)producers' interests
• D)suppliers' interests

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Definitions:

Social

Pertaining to society or its organization, emphasizing interactions and relationships among individuals within a community.

Cultural Beliefs

The shared attitudes, values, goals, and practices that characterize a group of people or a society.

Practices

Routine ways of doing things that are embedded in cultural or social systems, shaping how individuals and groups engage with their world.

Robert Merton

An American sociologist known for his contributions to social theory, sociology of science, and the study of social structure and anomie.