The Use by Marketers of YouTube,Twitter,and Instagram to Promote Their

question 157

Multiple Choice

The use by marketers of YouTube,Twitter,and Instagram to promote their brands or organizations is known as ___________.

• A)e-marketing
• B)interactive marketing
• C)customer relationship management
• D)social media marketing

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Definitions:

Latent Learning

Learning that occurs without overt reinforcement or manifestations but can be demonstrated when a suitable motivation is provided.

Productivity Increase

An improvement in the efficiency of production, often measured by the output per unit of labor or resources.

Profit-Sharing Plan

A company program that gives employees a share in the profits of the company.

Intermittent Reinforcement

A behavioral training strategy where rewards or punishments are given out irregularly, contributing to stronger or more lasting behavioral responses.